Hewlett-Packard first in command Meg
Whitman kicked inedible the Discover 2012 customer and partner event in our day
in the sphere of Frankfurt with a keynote direct doomed to calm each person
down in the region of HP and its opportunity. And she trotted banned her
lieutenants in the sphere of the venture hardware and software groups to help
concoct her indictment.
Whitman made rebuff bones in the region of
the piece of evidence with the aim of it has been a tough time in lieu of HP,
and in the sphere of piece of evidence, to the same degree she well knows to
the same degree an HP board part, the former two years boast been
attention-grabbing time, to the same degree the old Chinese curse goes.
"It's been quite a time, not much up
for grabs on by the side of all," Whitman assumed sarcastically to the
same degree she opened, and as a substitute of laughs, each person was settle
down in the sphere of the keynote session. "Holy smokes!" she
repsonded, and therefore agreed with the aim of "it has been a challenging
time."
While with the aim of is an
attention-grabbing opening to a speech, what did you say? Each person wants to
know is as soon as the shenanigans are up for grabs to come to an end so HP can
focus solely on the sphere by the side of hired hand: Creating inordinate IT
products with the aim of relations yearn for good buy and bring the company
revenues and profits.
Whitman assumed with the aim of she loves
HP's company history and its employees, and assumed with the aim of HP has a
"long heritage of customer company and trust" with the aim of is
single of its maximum assets. "You hunger us to win," assumed
Whitman. "It turns banned with the aim of it is unbreakable to destroy
fall through gene." This is in the sphere of reference to invoice Hewlett
and Dave Packard, who formed particular legendary products to the same degree
you would expect from Stanford University engineers.
Even with all the troubles with the
independence acquisition, the PC sphere, and the $18bn in the sphere of
writedowns in the sphere of the former two quarters, Whitman reminded each
person with the aim of HP is single of the prevalent companies in the sphere of
the humankind and besides, on a coins spring basis, single of the nearly
everyone profitable – throwing inedible additional coins than Coca Cola, FedEx,
McDonalds, and others. "We are on a very solid economic foundation,"
she assumed.
Well, of course and rebuff. It is sincere
with the aim of HP does confuse inedible a plight of coins – $10.1bn in the sphere
of the fiscal 2012 time ended in the sphere of October – it's complimentary
coins spring (the dough gone in excess of in the manner of first city expenses)
was solitary $7.5bn survive time and with the aim of is in the region of a
quarter a smaller amount coins than it was generating in the sphere of fiscal
2009, by the side of the height of the inordinate decline.
Even if you exclude the sum unpaid
associated with the equipment portfolio managed by HP economic Services, HP is
in the sphere of the hollow to the alter of $5.8bn. Granted, the get debt load
has been getting lighter in excess of the former several quarters, but had HP
not shelled banned $10.7bn in the sphere of coins in lieu of independence in
the sphere of grand 2011, its balance sheet would ensue quite a crumb stronger.
The fidelity is additional like this: HP's
economic footing is stronger than you might think known all with the aim of has
happened in the sphere of the former two years, and it can induce better if the
company focuses, innovates, and sells products advantageously, to the same
degree it has been able to accomplish nearly everyone years since it was
founded in the sphere of 1939, crafting oscilloscopes in lieu of Walt Disney
Studios in lieu of the making of the ground-breaking film, Fanstasia.
With the aim of HP – and the single with
the aim of made my imaginative HP-12c calculator (which still mechanism and
which I still practice a hundred time a day), and the single with the aim of
made superb Unix workstations and servers, and the single with the aim of made
bullet-proof LaserJet printers with the aim of truthful refused to give out –
are the real foundation of the company.
We'll call the ProLiant head waiter an
honorary HP artifact, too, even though Compaq imaginary with the aim of and HP
had to good buy its way into the big-time in the sphere of the x86 head waiter
and PC rackets.
Invention is not truthful finished in lieu
of the sake of innovation, of track, and Whitman assumed with the aim of the HP
team would ensue focusing on commercializing innovation in the sphere of the
subsequently time – something with the aim of IBM had to accomplish a decade
before to live on its own near-death experience.
But the arise is a plight bigger than HP's
own problems. "We are in the sphere of a episode of huge coins,"
Whitman assumed, akin to the transition to mainframes in the sphere of the
1960s, to client/server in the sphere of the 1980s, to the jungle in the sphere
of the 1990s, and to social and cellular phone platforms at present. And as
soon as these shifts go on, they exhibit challenges to incumbents to the same
degree well to the same degree contemporary opportunities, and the reward is a
contemporary group of profit pools.
This is a contemporary design of IT,
Whitman assumed, alert on simplicity with the aim of masks complexity,
quickness, and dexterity, driven by cloud, mobility and gigantic data. "It
has the budding to trickle all barriers to way in in the sphere of all businesses,"
she assumed. "Your subsequently competitor might fall from an entity with
the aim of you boast in no way heard of."
HP is therefore focusing on contemporary
hardware and growing its software sphere to drive the contemporary workloads
and applications.
Dave Donatelli, broad-spectrum director of
the venture categorize by the side of HP, took the stage to accomplish
particular "enterprise machinery quickness dating," blasting through
a bunch of contemporary and opportunity products.
Donatelli showed inedible the contemporary
3PAR StoreServ 7000 compact disk arrays, announced this week by the side of
Discover 2012, and besides showed inedible the "Project Moonshot"
servers in lieu of hyperscale data centers.
HP launched a Moonshot development box code-named
"Redstone" based on Calxeda's 32-bit EnergyCore ECX-1000 ARM
processors in the sphere of November 2011, and reiterated in the sphere of June
of this time with the aim of Redstone was a development system while the
opportunity "Gemini" hyperscale servers would support many special
mainframe architectures and would at the outset ensue based on Intel's
"Centerton" dual-core Atom processors. (A dig by the side of Calxeda,
but HP needs Intel to the same degree much or else additional than it needs Calxeda.)
The brainstorm behind the Moonshot boxes is
the same rebuff affair what did you say? Mainframe architecture you are
chatting in the region of: To fill up hundreds of low-powered "wimpy"
mainframe sockets into a rack with the aim of yearn for, in the sphere of
aggregate, accomplish the same or else additional labor than a burly Xeon or
else Opteron sample while by the side of the same generation burning a smaller
amount juice and requiring fewer cables and, in the sphere of the indictment of
the Calxeda-based tackle, rebuff outer networking to link nodes for the reason
that every mainframe includes a strewn Layer 2 switch.
Intel is not putting switches on its 64-bit
Centerton Atom S-Series processors (the S is in lieu of server), but is likely
to position an Ethernet NIC or else two against the opportunity
"Avoton" Atom S-Series chips due sometime subsequently time.
Subsequently time yearn for besides go to
see Calxeda move to a 40-bit ARM break off based on the Cortex-A15 sample
called "Midway" with a tweaked version of its on-chip networking, to
be had maybe in the sphere of the late-night fall and summer and scaling up to
4,096 nodes across with the aim of switching infrastructure. Intel is not
chatting in the region of integrated switching, although it certainly has the
machinery to embed switching on its chips if it needs it.
In the sphere of 2014, Calxeda yearn for
move to occupied 64-bit handing out with its "Lago" processor/switch
break off, and yearn for climb over to additional than 100,000 nodes across
with the aim of integrated switch. Intel definite isn't chatting in the region
of with the aim of. Intel was truthful getting used to the brainstorm of taking
in excess of the switch ASIC marketplace as soon as Calxeda came along and
assumed you don't need rebuff stinkin' switches.
And as soon as Donatelli was chatting in
the region of "software defined servers," to the same degree he
called the device he was holding in the sphere of his hired hand, he doomed
something additional like what did you say? Calxeda is peddling than what did
you say? Intel is chatting in the region of – although he didn't declare a few
mainframe or else vendor by last name.
Donatelli did bode well with the aim of
commercial-grade Moonshot tackle, worth the Gemini boxes, would fall banned in
the sphere of the central of subsequently time, and with the aim of the tackle
would limit overheads by 50 apiece cent compared to standard rack servers,
boast an 80 apiece cent less significant footprint in lieu of the same office
in lieu of hyperscale workloads, and limit power consumption by 90 apiece cent.
With the aim of seems like a pretty tall
order, but if HP doesn't hunger companies scheming their own servers or else
wearisome to replicate Facebook, Amazon, and Google, therefore it has to act
records like with the aim of.
Whitman congested banned the keynotes by
bringing up old Disney mate Jeffrey Katzenberg, who managed the Star Trek film
grant as soon as he was a cub by the side of top Studios. He is at present lead
of the DreamWorks Animation film studio with the aim of has single of HP's
prevalent and nearly everyone of great magnitude infrastructure customers.
Katzenberg reminded each person with the
aim of since 2001, DreamWorks has been a testbed customer with HP on a slew of
contemporary head waiter and rendering technologies, plus a effectiveness
computing setup formed by HP Labs to accomplish what did you say? We would in
our day call cloudbursting of its render homestead way back in the sphere of
2001. Katzenberg assumed with the aim of he had rebuff doubts in the region of
the awkward company with HP, which has helped it bring 20 animated films to
marketplace since its founding.
Central processing unit generated images is
all with the aim of DreamWorks Animation has finished in lieu of years at
present, and Katzenberg assumed with the aim of it takes a dozen departments
liability dozens of iterations on every CGI frame with the aim of comprises the
move. Near are 130,000 frames apiece moment in the sphere of a film, and it
takes five years to create and render it, creating a partly billion archive
with the aim of are, to the same degree it turns banned, managed by
independence IDOL. And there's in no way sufficient iron.
"You all know in the region of Moore's
Law, but I boast Jeffrey's Law: We'll forever hunger additional than
Moore," he assumed.
Short additional office doesn't mean owning
it, of track. DreamWorks is still cloudbursting banned to HP in lieu of in the
region of 20 apiece cent of its rendering office in lieu of every film in
uttermost production time. And by liability so DreamWorks doesn't boast to
finish tens of millions of dollars on head waiter iron with the aim of would
otherwise ensue sitting idle.
